Hardcover - 200pages
Purchase Price: $62.00

  

About Marketing the Legal Mind...

Henry’s book offers a new conceptual framework for:

• Unlocking Revenue Potential
• Bringing Marketing Goals into Focus
• Building Brand Awareness
• Reaching New Levels of Client Loyalty
• Shaping Firm Culture and Sense of Team
• Getting Internal Buy-In for Marketing

Supported by more than one hundred candid interviews with law partners across the country-and the insight of over twenty years of business and legal experience-Henry makes the case that law firms can become marketing giants, but they must first learn the conceptual foundation behind successful marketing campaigns.

Reviews:

"Henry's book is a must read for any professional interested in excelling at law firm marketing. The book was so good we ordered them in bulk to give to each of our new partners "

"Henry’s work is a must-read for every lawyer. Henry truly understands the art of law firm marketing…"

    Perry Viscounty
    Partner & Chair of
    Global Marketing Worldwide
    Latham & Watkins, LLP
"A compelling and analytical roadmap to growing and managing a law practice, articulating how to identify and overcome the behavioral and environmental impediments to success. This business book-written by a lawyer for lawyers in their native language-is a must-read for firm leaders."
    Timothy B. Corcoran
    Vice President, Market Planning
    Martindale–Hubbell
"Henry Dahut’s book is wonderful and thought-provoking. He persuasively explains why marketing cannot be an afterthought and counsels against falling into the trap of thinking that so long as revenue is good, all is well in our world."
    Linda Hazelton, MBA
    Chair, Education Committee
    Legal Marketing Association
"Henry Dahut demystifies marketing and provides concrete methods that help firms manage identity and their future in the marketplace..."
    Kimberly Penner, Partner
    Chief Marketing Officer
    McCarter & English LLP
    www.McCarter.com
"Superbly written and offers a clear path to marketing success. The best book on legal marketing I have ever read...."
    Judith Gordon
    Director of Marketing
    Buchalter Nemer, LLP
"This book guides lawyers step-by-step through the big-think and deep-think that are the essential foundations of successful legal marketing efforts."
    Andrew Elowitt, JD, MBA.
    Chair, Law Practice Management Committee
    State Bar of California
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